‍Design thinking is a holistic and human-centered approach to problem-solving that focuses on understanding the people for whom you are creating solutions. By placing the needs and wants of end users at the center of the design process, it is possible to create products and services that are truly desirable, effective, and efficient.

The design thinking process typically begins with a deep understanding of the problem at hand, and the people who are affected by it. This understanding is then used to generate a wide variety of potential solutions, which are then rapidly prototyped and tested with real users. Through this iterative process, the team is able to quickly identify which solutions are most promising, and which areas still need further exploration.

The end result of the design thinking process is not just a new product or service, but a thorough understanding of the people who will use it and the problems they are trying to solve. This understanding can be used to inform not just the final solution, but also the overall strategy and direction of the organization.